Key Responsibilities:

• Develop and execute social media marketing strategies to increase brand awareness and engagement.
• Create and curate engaging content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• Monitor and analyze social media performance using analytics tools to identify trends and insights.
• Collaborate with other departments to create social media campaigns that align with the university’s goals and objectives.
• Manage social media advertising campaigns to reach target audiences and achieve campaign objectives.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Engage with followers and respond to comments and messages in a timely manner.
• Assist in developing and implementing digital marketing strategies, including email marketing and SEO.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media marketing, preferably in the education sector.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.